Music blogging website MOG has become the latest to try and push its way into the crowded digital music space, by announcing plans to launch an online jukebox service. The site - which started in and boasts more than 8. Details of MOG's so-called All Access scheme remain relatively light, but chief executive David Hyman said that he planned to "set the music bar" with an offering that could mount a substantial challenge to existing services. It remains unclear, however, how MOG will compete against similar services which already provide on-demand music streaming for free - albeit funded in part by advertising. Major players in the field include MySpace Music and fast-growing European music service Spotify, which plans to launch in the US in the near future. In addition, the jury is still out on subscription services, which - despite having been attempted many times - have failed to live up to their potential. Hit with consumer apathy towards monthly fees, as well as high royalty payments for on-demand music delivery online, many of them have found it difficult to make ends meet. Even the recent success of Spotify, a startup based in London and Stockholm that has gathered more than 10 million users around Europe in less than a year, does not mean that the problem of cost has yet been cracked. Last week Spotify co-founder Daniel Ek said that the company required more time if it was to find a business model that was sustainable in the long term. With streaming services finding income hard to come by, the dominant form of profitable online music remains pay-per-track purchases offered by the likes of Apple's iTunes and, more recently, Amazon.
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MOG was a paid subscription online music service and blog network , where subscribers could listen to and read about music. Subscribers could play tracks available in its catalog on a variety of digital devices, including computers, handheld devices, Sonos systems and television. MOG also allowed users to access aggregated editorial content from music blogs,  user posts, and in-house editors. This date was first indefinitely postponed,  but then it was shut down on May 31, Founded in June ,  MOG began as a music-themed social network and blog network.
Do you remember the good old days when listening to music on the Internet was free and easy? Well, those good old days are back—legally. Mog, announced today that it has launched FreePlay—an advertisement-free service to its subscription-based digital music streaming service. New users will get an online "gas tank" that can be filled with digital tunes from the company's library of 12 million songs, which can then be played on a Web browser. FreePlay members can keep filling their online tank with more music by sharing their song choices with friends on Facebook, making online playlists or "exploring Mog," the company said in its official press release. Rdio, another subscription-based streaming music service, is also said to be working on a similar free-version. Although details haven't been fleshed out yet, a spokesman e-mailed PCMag.