Maurer said that although the press also can feed sheets down to The Heidelberg Primefire at Warneke Paper Box prints in seven colors of inkjet ink at a native resolution of 1, x 1, dpi; running speed is 2, sheets per hour. The Primefire is a simplex press that prints in seven colors of aqueous ink — CMYK plus green, orange, and violet — at a native resolution of 1, x 1, dpi by virtue of a jetting unit supplied by Fujifilm Inkjet Technologies a Heidelberg partner in previous inkjet ventures. The jetting unit dispenses 12 billion drops of ink per sheet from heads — 25 per color — comprising , nozzles. In terms of data, according to Maurer, that works out to seven gigabytes per full-size sheet. Cameras and lasers within the Primefire continuously scan sheets for evidence of nozzle misfires, and when a sheet shows a white line or some other indication that a nozzle has failed, adjacent nozzles automatically double-fire to compensate. Flawed sheets are diverted from the print stream so that only good prints are accumulated.
In digital printing, for example, the company noted that the market for the Primefire product has grown much more slowly than anticipated because of the difficult industry and market environment. Similarly, in sheetfed offset printing, the very-large-format product range has been falling well short of sales targets because of a fundamental change in the market structure for this sub-segment. To improve overall profitability as soon as possible, production in both businesses is to be discontinued by the end of at the latest. The aim is to focus Heidelberg consistently on profitable activities in order to secure strong operational performance and profitability under its own power, also when times are difficult. As hard as it was for us to make this decision, it is necessary in order to put our company back on track for success. Discontinuing unprofitable products enables us to focus on our strong, profitable core.
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Digital press for industrial packaging printing.
Heidelberg has announced a radical restructuring plan, which is aimed at clearing its debts but also essentially rethinks its approach to digital printing of packaging. Consequently, Heidelberg is abandoning its Primefire B1 inkjet press , saying that the market for digitally-printed packaging has grown more slowly than anticipated. I think that if I was trying to keep a large B1 inkjet press going then I would be quite concerned that the company that supplied it had not thought about the servicing before this announcement. Heidelberg is also still to decide whether or not to continue developing its Web-to-Pack software, though I think that this was probably one of the smartest parts of its digital packaging program. The really interesting aspect is that Heidelberg seems to suggest that developments to its offset presses have rendered a digital press less attractive to the packaging market, even for relatively short runs, given that the sort of run lengths in packaging that would justify a B1 press tend to be longer than other market sectors. The argument is that the combination of quick makereadies with fast printing speeds means that the press can produce a large number of small to medium runs in any given shift. This means that digital presses only really score on very short runs of just a few hundred impressions, which are not so common in the packaging market. The other advantage that a digital press has — little to no makeready time — is cancelled out by the faster running speed of the offset press, up to sph, which none of the current inkjets can match. The bigger question that Heidelberg has yet to answer is, how will it approach inkjet printing, given that these presses are becoming more widespread?
As hard as it was for us to make this decision, it is necessary in order to put our Company back on track for success. Discontinuing unprofitable products enables us to focus on our strong, profitable core. We are pleased that this financial plan of action has the support of the employee representatives and the trade union as well as all the lending banks. The measure consequently has no negative impact on existing and future pension entitlements. In digital printing, for example, the market for the Primefire product has grown much more slowly than anticipated because of the difficult industry and market environment.