As a trusted advisor to fitness professionals, Thomas Plummer is without peer. Thousands of fitness professionals turn to Thomas Plummer for advice and insights about fitness trends, creating outstanding member experiences and mastering business fundamentals in sales, marketing, staffing and programming. Nearly every fitness industry leader and innovator, past and present, has met with Thomas Plummer.
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Click Here To Watch. Am I correct in saying that? That person would be old school, traditional, direct mail, some advertising. We know where they live, we know what they make. That fitness is still a wild and booming potential business. The problem that most gyms make is that they only market to the people that already understand fitness. Are they a member of a gym or not? So first basic rule of marketing is it should develop future interests for your gym, it should talk to the people not into the gym. And overcome those barriers.
How Does Thomas Plummer Help Your Business?
Thom spent that San Francisco weekend destroying everything we thought we knew about the gym business, Dave with his legitimate study of gyms but not of business, and me with my cocky whatever. Those five years had wiped us out in all the important ways. Things went better for us from that day forward; one of our gyms went on to serve people for another 18 years, and the other is still going strong. And this is what Thom has spent his life learning. The business of fitness has changed a lot since that milestone San Francisco weekend. Let Thom help you make a success of your business. Hello—Try our two-for-one special, this week only.
Click Here To Watch. Thomas Plummer has been working in the fitness business for over 40 years. The NFBA is a group of industry vendors and suppliers banded together to bring advanced business education to all fitness business owners operating anywhere in the world. Currently, Thomas does about 20 workshops a year around the world and is in front of more than 10, people a year through numerous speaking engagements as a keynote speaker, event host and private consultant. He has authored 10 books on the business of fitness, which have remained the bestselling books in the industry for over 20 years and several of the books are currently used as textbooks in numerous college programs as their source for fitness business education. He also has one of the most popular Facebook sites in the industry with over , followers where he writes about business and life on an almost daily basis. Thomas is also the creator of the modern training gym concept in the late s, which has led to a complete revolution in the fitness industry.